This is the original idea for an Anti-Ketamine campaign with the development below. I wanted to show the main consequence of using Ketamine, memory loss, in an intriguing way. Using wordplay, simple but lifelike typography and vector graphics I have created a dynamic, original and memorable poster that's witty tone appeals to the target audience (16-25yrs).
I would choose a more suitably dark and mysterious setting if I were to do it again.